Have you ever gone through the process of producing a TV spot or online video ad for your college? Were you happy with the quality of the production in relation to the costs? Is your school "obligated" to use students to produce your branding videos simply because you have a video production program at […]
A Review of Rev.com's New Automated Transcription Service Temi.com One of the biggest challenges that content managers for two-year colleges face is making multi-media content accessible. Audio files need to be transcribed into a written format and video files need to have captions. We transcribe all of our audio podcasts here at College Inbound using a […]
Our New Video Subscription Service is Here Not every community or technical college can afford to spend $20,000 to $30,000 for a high-end commercial. With our Video-as-a-Service distribution model, community and technical colleges of all sizes can have a high-quality commercial—quickly—and at a fraction of the cost. That's a professional, tv-ready, campaign-worthy commercial that can be ready […]
Do you ever feel overwhelmed by the number of channels at your disposal as a modern-day communicator? What channels are the right ones for your institution? What should you say on one channel versus another? This podcast episode is all about creating and multi-purposing content in a strategic way. Sally Cameron, long-time community college communicator […]
Suffolk County Community College had a confused identity on their hands. Their three-campus community college was being represented by two athletics teams: the Clippers and the Longhorns. Drew Fawcett, Suffolk's Associate Dean for Institutional Advancement, tells us the story of their journey to create a mascot to unify their campuses, while fostering school pride and a full, […]
The way that people communicate has changed dramatically over the past 30 years. A large portion of today’s audience demands texting as a form of communication. GateWay Community College in Phoenix, AZ has increased their reach through texting, both for the prospective student and current student. Today’s younger generation is not annoyed by text marketing. […]
College Inbound is excited to announce an innovative new video marketing platform that we are launching this Spring. Not every community or technical college can afford to spend $20,000 to $30,000 for a high-end commercial. We understand that. With our Video-as-a-Service distribution model, community and technical colleges of all sizes will be able to get high-quality […]
We all know it's true. The academic program pages are (or should be) the Super Stars of any community college website. They are your primary vehicle for attracting and converting prospective students into your various programs. These pages are so vital to the enrollment pipeline, that knowing what content to put on them and how […]
Community colleges are home to millions of social media masters within their hallowed halls of higher education. The problem is that most of those social media marketing masters can’t be leveraged due to their student status. Over the past decade, social media has become the ultimate conversation platform, giving quick and easy access to people […]
Is the marketing and recruiting funnel at your community college what you want it to be? Most in marketing and recruiting tell me its not. Many don't even have one. They feel stuck advertising in mediums like TV, radio and newspaper which reach fewer and fewer young people every day. One of my clients that […]
