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June 22, 2016
Why Community Colleges Should Invest in Quality Video Production

#LookUpWCC and What We Can Do For You Recently, Wayne Community College came to us with the purpose of creating an inspirational commercial that visually represents their mission statement. Considering video content is one of our defining services you know we were up to it. Our very own Curtis Thieman pitched a touching little concept […]

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May 24, 2016
7 Navigation Menus to Improve Your Community College Website

Is your website structure hurting your website's performance? There are so many things to think about when embarking on a website redesign. You want your website to look really good, but more importantly, you want it to be user-friendly. The basis of any user-friendly website is a navigation structure that makes it easy to find […]

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May 23, 2016
Podcast: Managing and Inspiring a Successful Team with Andrea Hanstein

  At the 2016 NCMPR conference, Andrea Hanstein of Foothill College and Heather McDorman of St. Charles Community College gave a presentation titled "Managing and Inspiring a Successful Team". Andrea shares many of the management practices that she and Heather employ at their schools. This includes tactics that can help anyone turn around a dysfunctional team. She also […]

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April 26, 2016
Podcast: Your Enrollment Machine with Dale Stowell

Is your enrollment pipeline leaky? Do you ever wish you had a system for nurturing student prospects through an automated email marketing funnel? You won't want to miss this episode of the College Marketing Podcast. Today we talk to Dale Stowell, who is the Executive Director of Institutional Advancement / Foundation at Linn-Benton Community College in […]

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April 20, 2016
Podcast: A Shift in How Students Are Using Social Media with Brandy Beucler

  Clearly, students are plugged into their phones, but what are they looking at and how can we make them see our information? Have young adults moved away from Facebook? It seems as soon as one social media platform is mastered, the game shifts and a new strategy is required. In this episode of the […]

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March 27, 2016
Podcast: The New Social Media Mission with Jennifer Aradhya

In this episode of the College Marketing Podcast, we talk to Jennifer Aradhya about strategies and tactics for social media engagement. Jennifer is the director of marketing communications at Middlesex Community College in Bedford, Massachusetts. She recently gave a great presentation called the New Social Media Mission at the NCMPR Conference in St. Louis. In […]

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February 25, 2016
Travel Adventures: HubSpot Headquarters in Cambridge, Mass

First time experiences with Uber, AirBnB and HubSpot Headquarters by Jonathan Medford Boston, Mass - This week I traveled to HubSpot headquarters in Cambridge (Boston) where Marcus Sheridan was giving a “Workshop on Workshops”. More specifically I was there to learn about how to give world-class workshops on content marketing buy-in.   Oh, the joys […]

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December 28, 2015
PEG Central™ is not the best video hosting service for Community Colleges. So what is?

Are you one of the community colleges wasting a prime content marketing opportunity, despite the video content available at your fingertips? Many community colleges are blessed to have video broadcast production programs that produce premium content. They may even have their own public-access channels for reaching the general public. Community colleges that are not as fortunate, […]

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December 21, 2015
Video Transcription for Community Colleges: What, Why and How

The benefits of transcribing your videos and a step-by-step guide to doing so with Rev. Many community colleges have hundreds of video and audio files on their websites. More often than not, they do not include proper captioning or transcription. If your goal is to make your website accessible to everyone, regardless of disability, then it […]

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December 12, 2015
Podcast: Pandora Advertising with Mariela Ellis

Pandora Radio has become a regular part of my every day routine. It's my background music while I am working and mood setter when my wife and I are cooking dinner. In the early days of Pandora, ads were mostly from big time national brands, but you are starting to see more and more local […]

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