#LookUpWCC and What We Can Do For You Recently, Wayne Community College came to us with the purpose of creating an inspirational commercial that visually represents their mission statement. Considering video content is one of our defining services you know we were up to it. Our very own Curtis Thieman pitched a touching little concept […]
Is your website structure hurting your website's performance? There are so many things to think about when embarking on a website redesign. You want your website to look really good, but more importantly, you want it to be user-friendly. The basis of any user-friendly website is a navigation structure that makes it easy to find […]
At the 2016 NCMPR conference, Andrea Hanstein of Foothill College and Heather McDorman of St. Charles Community College gave a presentation titled "Managing and Inspiring a Successful Team". Andrea shares many of the management practices that she and Heather employ at their schools. This includes tactics that can help anyone turn around a dysfunctional team. She also […]
Is your enrollment pipeline leaky? Do you ever wish you had a system for nurturing student prospects through an automated email marketing funnel? You won't want to miss this episode of the College Marketing Podcast. Today we talk to Dale Stowell, who is the Executive Director of Institutional Advancement / Foundation at Linn-Benton Community College in […]
Clearly, students are plugged into their phones, but what are they looking at and how can we make them see our information? Have young adults moved away from Facebook? It seems as soon as one social media platform is mastered, the game shifts and a new strategy is required. In this episode of the […]
In this episode of the College Marketing Podcast, we talk to Jennifer Aradhya about strategies and tactics for social media engagement. Jennifer is the director of marketing communications at Middlesex Community College in Bedford, Massachusetts. She recently gave a great presentation called the New Social Media Mission at the NCMPR Conference in St. Louis. In […]
First time experiences with Uber, AirBnB and HubSpot Headquarters by Jonathan Medford Boston, Mass - This week I traveled to HubSpot headquarters in Cambridge (Boston) where Marcus Sheridan was giving a “Workshop on Workshops”. More specifically I was there to learn about how to give world-class workshops on content marketing buy-in. Oh, the joys […]
Are you one of the community colleges wasting a prime content marketing opportunity, despite the video content available at your fingertips? Many community colleges are blessed to have video broadcast production programs that produce premium content. They may even have their own public-access channels for reaching the general public. Community colleges that are not as fortunate, […]
The benefits of transcribing your videos and a step-by-step guide to doing so with Rev. Many community colleges have hundreds of video and audio files on their websites. More often than not, they do not include proper captioning or transcription. If your goal is to make your website accessible to everyone, regardless of disability, then it […]
Pandora Radio has become a regular part of my every day routine. It's my background music while I am working and mood setter when my wife and I are cooking dinner. In the early days of Pandora, ads were mostly from big time national brands, but you are starting to see more and more local […]
