Marketing Automation Software for Community Colleges
Today, very few community colleges use marketing automation software. Ten years from now, all community colleges will be using it. So what are you waiting for?
What is Marketing Automation and why does my community college need it so bad?
Marketing Automation refers to software platforms and technologies designed to help community college professionals plan, coordinate, manage and measure all of their marketing campaigns and recruitment efforts. Typical features of marketing automation software includes the following:
SRM / Student Relationship Manager
Track and manage all of your recruiting and marketing activities in one spot. Marketing automation software helps with notifying you when important tasks are due and even sends you hot lead alerts when prospective students are ready to apply.
Simple Marketing Automation
Automating your marketing should be easy and personal. That’s why marketing automation software comes with Email Nurturing Engine that cultivates relationships with prospective students and then brings them to you when they are ready to apply.
Easily Create Beautiful Emails
You don’t need to be a rocket scientist to create beautiful & impactful emails that get opened and noticed. Marketing automation platforms feature drag and drop template builders and pre-built template libraries optimized for mobile devices.
Easy to Understand Reports
Get a 360 degree view of your recruiting and marketing performance. Make more informed decisions to help you grow enrollment with the metrics you need most. Get daily snapshots of your recruitment and marketing activities.
Import Your Contacts
From a variety of contact sources.
Tag Your Contacts
Automatically tag contacts that visit specific program pages.
Create Smarter Segments
Easily segment contacts by helpful attributes.
Send Targeted Communications
Automatically send relevant information based on behaviors.
Visitor Webpage Tracking
Track what pages specific prospects visit.
Create Drip Marketing Campaigns
Easily drip relevant content to prospective students.
What Marketing Automation Platforms do you recommend?
Here at College Inbound we have tried every marketing automation platform under the sun. Pardot, Marketo, Eloqua, Act-On and Infusionsoft to name a few. We recommend to platforms depending on your marketing budget. Hatchbuck and Hubspot.
We love us some Hatchbuck. It is the perfect marketing automation solution for small community colleges that are on a tight budget. Their baseline package is just $89/month and comes with 1 user, 2500 contacts and unlimited email sends. When they finally implement better ROI features, Hubspot better watch out.
Hubspot practically invented inbound marketing. Their professional package is where most community colleges need to start and will run you $800/month for 1,000 contacts. It does everything that Hatchbuck can do but offers more marketing ROI tracking and social media management features.