Marketing Automation Software for Community Colleges

Today, very few community colleges use marketing automation software. Ten years from now, all community colleges will be using it. So what are you waiting for?

What is Marketing Automation and why does my community college need it so bad?

Marketing Automation refers to software platforms and technologies designed to help community college professionals plan, coordinate, manage and measure all of their marketing campaigns and recruitment efforts. Typical features of marketing automation software includes the following:

SRM / Student Relationship Manager

Track and manage all of your recruiting and marketing activities in one spot. Marketing automation software helps with notifying you when important tasks are due and even sends you hot lead alerts when prospective students are ready to apply.

Simple Marketing Automation

Automating your marketing should be easy and personal. That’s why marketing automation software comes with Email Nurturing Engine that cultivates relationships with prospective students and then brings them to you when they are ready to apply.

Easily Create Beautiful Emails

You don’t need to be a rocket scientist to create beautiful & impactful emails that get opened and noticed. Marketing automation platforms feature drag and drop template builders and pre-built template libraries optimized for mobile devices.

Easy to Understand Reports

Get a 360 degree view of your recruiting and marketing performance. Make more informed decisions to help you grow enrollment with the metrics you need most. Get daily snapshots of your recruitment and marketing activities.

Import Your Contacts

From a variety of contact sources.

Tag Your Contacts

Automatically tag contacts that visit specific program pages.

Create Smarter Segments

Easily segment contacts by helpful attributes.

Send Targeted Communications

Automatically send relevant information based on behaviors.

Visitor Webpage Tracking

Track what pages specific prospects visit.

Create Drip Marketing Campaigns

Easily drip relevant content to prospective students.

Need help deciding on the best marketing automation platform for your school?
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