Have you ever gone through the process of producing a TV spot or online video ad for your college? Were you happy with the quality of the production in relation to the costs? Is your school “obligated” to use … Read More
The College Marketing Podcast

Podcast: Developing a Mascot to Foster a Full, College Experience with Drew Fawcett
Suffolk County Community College had a confused identity on their hands. Their three-campus community college was being represented by two athletics teams: the Clippers and the Longhorns. Drew Fawcett, Suffolk’s Associate Dean for Institutional Advancement, tells us the story of … Read More

Podcast: Texting for Recruitment and Retention with Christine Lambrakis
The way that people communicate has changed dramatically over the past 30 years. A large portion of today’s audience demands texting as a form of communication. GateWay Community College in Phoenix, AZ has increased their reach through texting, both for … Read More

Podcast: Managing and Inspiring a Successful Team with Andrea Hanstein
At the 2016 NCMPR conference, Andrea Hanstein of Foothill College and Heather McDorman of St. Charles Community College gave a presentation titled “Managing and Inspiring a Successful Team”. Andrea shares many of the management practices that she and Heather employ at their … Read More

Podcast: Pandora Advertising with Mariela Ellis
Pandora Radio has become a regular part of my every day routine. It’s my background music while I am working and mood setter when my wife and I are cooking dinner. In the early days of Pandora, ads were mostly … Read More

Podcast: Website Accessibility with Morgan Steele
Welcome to our second episode of the College Marketing Podcast. If this is your first time checking out our show, this is the podcast for community college marketing professionals, by community college marketing professionals. Every week we interview a different … Read More