College Inbound Launches New Video Marketing Platform for Affordable Community College Commercials

  College Inbound is excited to announce an innovative new video marketing platform that we are launching this Spring. Not every community or technical college can afford to spend $20,000 to $30,000 for a high-end commercial. We understand that. With our Video-as-a-Service … Read More

Must Have Content for Your Academic Program Pages

We all know it’s true. The academic program pages are (or should be) the Super Stars of any community college website. They are your primary vehicle for attracting and converting prospective students into your various programs. These pages are so … Read More

Social Media Marketing: 3 Golden Guidelines

Community colleges are home to millions of social media masters within their hallowed halls of higher education. The problem is that most of those social media marketing masters can’t be leveraged due to their student status. Over the past decade, … Read More

Using Marketing Automation and CRM Tools for Community College Recruiting

Is the marketing and recruiting funnel at your community college what you want it to be? Most in marketing and recruiting tell me its not. Many don’t even have one. They feel stuck advertising in mediums like TV, radio and … Read More

Screenshot of aspiring firefighter from the Wayne Community College commercials.

Why Community Colleges Should Invest in Quality Video Production

#LookUpWCC and What We Can Do For You Recently, Wayne Community College came to us with the purpose of creating an inspirational commercial that visually represents their mission statement. Considering video content is one of our defining services you know … Read More

7 Navigation Menus to Improve Your Community College Website

Is your website structure hurting your website’s performance? There are so many things to think about when embarking on a website redesign. You want your website to look really good, but more importantly, you want it to be user-friendly. The … Read More

Podcast: Managing and Inspiring a Successful Team with Andrea Hanstein

  At the 2016 NCMPR conference, Andrea Hanstein of Foothill College and Heather McDorman of St. Charles Community College gave a presentation titled “Managing and Inspiring a Successful Team”. Andrea shares many of the management practices that she and Heather employ at their … Read More

Podcast: Your Enrollment Machine with Dale Stowell

Is your enrollment pipeline leaky? Do you ever wish you had a system for nurturing student prospects through an automated email marketing funnel? You won’t want to miss this episode of the College Marketing Podcast. Today we talk to Dale Stowell, who … Read More

Podcast: A Shift in How Students Are Using Social Media with Brandy Beucler

Clearly, students are plugged into their phones, but what are they looking at and how can we make them see our information? Have young adults moved away from Facebook? It seems as soon as one social media platform is mastered, … Read More

Podcast: The New Social Media Mission with Jennifer Aradhya

In this episode of the College Marketing Podcast, we talk to Jennifer Aradhya about strategies and tactics for social media engagement. Jennifer is the director of marketing communications at Middlesex Community College in Bedford, Massachusetts. She recently gave a great … Read More